Thursday, June 11, 2009

Are We In for This? Chocolate Bunny Wars

In the Wall Street Journal there was an article about the Chocolate Bunny Court. The story states:

"Lindt got a European trademark in 2001 on its marquee Easter treat, a gold-foil-wrapped chocolate bunny, squatting stolidly on its haunches, ears alert, a jingly little bell affixed to its neck with a bow-tied red ribbon. The bunny has been a big nuisance since. Lindt has hunted knockoff rabbits in Britain, Austria, Germany and Poland. To shore up its franchise, it has sought -- unsuccessfully -- an additional trademark for the "naked" bunny shape without foil. For good measure, it tried to trademark a chocolate reindeer that looks an awful lot like a bunny."

And now the EC Courts are litigating infringements on the chocolate bunny. Perhaps we can jump ahead of them and have the Administration appoint a Chocolate Bunny Czar, we will need control over chocolate bunnies, the intellectual property issues, antitrust issues, economy stimulation, and even health care, they all deal with derivative, yes I said derivative, issue from the chocolate bunny, so why not include financial sector concerns as well!

For those of you who are readers of my squirrel chronicles, you know that as a result of the leaking of this tale, my fine fat furry friends have demanded that they seek equal time, that they are discriminated against, perhaps the US could retaliate with a chocolate squirrel!

As the article continues:

"It may be surprising to learn that, in this age of automated vehicle assembly and supersonic flight, crafting a hollow, mass-produced chocolate bunny is no mean feat. There are considerations of structural integrity, and the performance capabilities of high-speed foil-wrapping devices. (Indeed, Hauswirth says its engineers have discovered a method to
create a chocolate bunny that is 25% lighter than competitors' -- being made with that much less chocolate -- but retaining comparable rigidity and strength.)"

High speed, why that also is what broadband is, why this chocolate bunny issue carries tremendous potential for being dealt with by the brains in Washington, even those perhaps in Cambridge!